CASE STUDY
Vyykn Water:
Creating the first hydration network
Overview
Vyykn is an early stage startup trying to disrupt the $150 Billion bottled water industry by removing the expense, logistics and pollution of bottled water.
In place of single-use bottles, Vyykn provides filtered water on-demand through a network of hydration "springs". Every Vyykn Spring is a connected iOT device that is accessible to Vyykn members 24 hours a day. A membership offers unlimited premium ionized, carbonated and still water for only $5 a month.
We designed a mobile app to track members hydration and help them locate Vyykn springs nearby. We also designed the Vyykn spring touchscreen interface.
Scope of Project
- Qualitative User Research
- Wireframes, Personas and User Flows
- Branding and Style Guide
- Mobile design for iOS and Android
- Touchscreen design for Vyykn springs
Research
I interviewed a group of professional women between the ages of 24 and 46. Some "tried to drink enough water every day" while others were very committed to a routine of hydration. I focused on the committed water drinkers like Lisa.
Lisa Marcantonio
HEALTH AND BEAUTY FOCUSED
GOALS
I care about my health and I know that water is essential to feeling and looking great. I bought a Swell reusable water bottle last year and I bring it to work every day. Having that bottle on my desk really helps me to drink more water every day.
DEVICES
ROUTINE
I carry a reusable water bottle with me all the time now. I keep it nearby at my desk, and sometimes I bring it to lunch or the gym. I try to drink 8 glasses a day, and I find that I eat less and still have plenty of energy.
At work, I refill the bottle at the water cooler. Same when I bring it to the gym. But those are the only places that I stick with it.
User Flows
Having everything connected in the cloud opens up all sorts of exciting possibilities. Devices can access user data, and push updates back to the database, enabling a seamless experience. Below is a user flow that shows how Lisa's mobile app and the Vyykn Spring would connect and share data to provide Lisa an optimal user experience.
Wireframes
The Vyykn mobile app creates a hydration goal for every member by tracking their location, weight and level of exercise. It then suggests times to hydrate, and tracks your daily hydration against your goal.
To add some gamification to the experience, we added features like "Your Hydration Streak" to track how many days you reached your goal in a row.
The Vyykn Spring interface provided full transparency and real time data on the quality of the Vyykn water to establish trust with members and curious passers-by. When a member connects with the Spring, it pulls up their hydration history for the previous and current week.
Visual Design
The Vyykn logo, color palette, icons and type convey purity, modernity and trust. Our extensive use of gauges and data aim to provide extreme transparency and personalization.
